Hashtags 101

You can’t beat a good hashtag, they play an important role in social media, with thousands of different ones available throughout Twitter, Instagram and many more.

They have become an integral part of how we reach out to people on social media, so if you’re wanting to grow your brand, business or blog and then it’s time to get a firm handle on them.

Put simply hashtags are just keywords with a # in front of them which are used across most social platforms to search out relevant content. With so much going on, on social channels it’s easy to get lost, but if you’re looking for something specific hashtags allow you to find it quickly.

They also help categorise your content and posts, making it easy for your audience to seek them out, plus helping to grow your audience as they expand the reach of your tweets, instagram pics and status updates beyond your usual audience, to anyone searching for that key term.

Twitter

Tweets with hashtags get twice as much engagement than those without.

Instagram

Images with 11+ hashtags get the highest levels of engagement.

Facebook

Engagement actually decreases when you use hashtags.

Pinterest

It is best not to use hashtags at all on Pinterest as it can actually hurt the chances of your pin being seen by the right people.

If you do choose to use hashtags only use the ones that relevant to subject you’re talking about and use sparingly on Twitter. Also try to avoid making up your own hashtag unless it’s for a competition or you have enough followers to make it trend, you’ll be wasting valuable real estate in your 140 characters if not.

We would love to hear what your favourite hashtags are in the comments below…

Advertisements

One Comment Add yours

  1. Haha I don’t use hashtags as much in my opinion but depending on the platform we use them in they can definitely have advantages! 😄 Thanks so much for sharing.

    Liked by 1 person

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s