You can’t beat a good hashtag, they play an important role in social media, with thousands of different ones available throughout Twitter, Instagram and many more.
They have become an integral part of how we reach out to people on social media, so if you’re wanting to grow your brand, business or blog and then it’s time to get a firm handle on them.
Put simply hashtags are just keywords with a # in front of them which are used across most social platforms to search out relevant content. With so much going on, on social channels it’s easy to get lost, but if you’re looking for something specific hashtags allow you to find it quickly.
They also help categorise your content and posts, making it easy for your audience to seek them out, plus helping to grow your audience as they expand the reach of your tweets, instagram pics and status updates beyond your usual audience, to anyone searching for that key term.
Tweets with hashtags get twice as much engagement than those without.
Images with 11+ hashtags get the highest levels of engagement.
Engagement actually decreases when you use hashtags.
It is best not to use hashtags at all on Pinterest as it can actually hurt the chances of your pin being seen by the right people.
If you do choose to use hashtags only use the ones that relevant to subject you’re talking about and use sparingly on Twitter. Also try to avoid making up your own hashtag unless it’s for a competition or you have enough followers to make it trend, you’ll be wasting valuable real estate in your 140 characters if not.
We would love to hear what your favourite hashtags are in the comments below…